Proofreading & Editing
- Proofreading: Proofreading is about getting rid of the cosmetic errors. It is usually the last step in the writing/editing process. It’s not meant to be comprehensive; when proofreading, I am not re-working text, or re-arranging content. Proofreading is about doing a last run-through to catch surface problems with the content.
- Copy editing: Copy editing is about improving style, formatting, and accuracy. Copy editing is about making sure there aren’t inconsistencies, and that the style flows well — in addition to being grammatically correct. There are different levels of copy editing: light, medium, and heavy. Light copy editing might consist of double-checking accuracy and taking care of most grammatical issues. Medium copy editing includes heavier lifting, such as correcting flow and re-working some of the text. With heavy copy editing, I might re-structure some paragraphs, or heavily correct style, flow, and grammar.
- Content editing: The work is much more intensive in content writing. I might need to add things that were left out, or re-write sections of content. This takes copy editing to the next level, and can include some level of content creation along with making corrections.
- Landing pages — Involves writing content like you see on our home, about and services pages. They should have distinct calls to action, include the SEO keywords you’re trying to target and be somewhere in the range of 250-450 words long (depending on the design of the site). The purpose of landing pages is to convert browsers to buyers, and having amazing content can make a huge difference in your conversion rates. Poorly written content can seriously affect your sales. Landing pages are the most difficult to write out of all the web content.
- SEO blog posts — SEO blog posts (also known as SEO articles) are one of the easiest ways to increase your website traffic. They drive SEO, fuel social media marketing campaigns and are a good way to introduce people to your brand. Blogs give people a reason to visit your website, and once readers are there they tend to click around a little. In a directly indirect way, blogs drive sales.
- Mini blog posts — These are the same as regular blog posts, only e-mailed to the client as a Word file. Most of my clients have me post the posts directly to their websites (I include relevant tags/categorization, social bookmarking and other extras), which saves them time and costs them more money. Choosing the mini blog post option takes the client a little more time, but saves them some cash.
Other Writing Solutions:
- Press releases
- E-mail newsletters
Pricing for all the above services is usually on a per project basis.
Coaching: First consultation free. Price structure depends on package.